Tuesday, June 5, 2012

luscious ice cream pie

In his office, Pridmore pulled out two grocery store newsprint fliers. They were from the same store, covering the same week of specials. Except that one flier had a delicious grilled salmon with rice pilaf on the cover to advertise a special on salmon fillets, and one had a luscious ice cream pie on the cover, to advertise a good deal on frozen treats. According to Pridmore, the first flier was distributed in a neighborhood that had indicated a preference for healthy eating, and the other flier was distributed in an area that had statistically been more likely to go for the processed foods and calorie-laden treats.

-- The Peep Diaries by Hal Niedzviecki

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