In his office, Pridmore pulled out two grocery store newsprint fliers. They were from the same store, covering the same week of specials. Except that one flier had a delicious grilled salmon with rice pilaf on the cover to advertise a special on salmon fillets, and one had a luscious ice cream pie on the cover, to advertise a good deal on frozen treats. According to Pridmore, the first flier was distributed in a neighborhood that had indicated a preference for healthy eating, and the other flier was distributed in an area that had statistically been more likely to go for the processed foods and calorie-laden treats.
-- The Peep Diaries by Hal Niedzviecki
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