One day the lieutenant made the observation that human beings who read large numbers of books tended to taste better than humans who didn't. This intrigued the commander: "I'm listening, Lieutenant."
"Sir, when the humans read books, it gives them a sense of individuality, a sense of being unique - a sense that something about their existence is special or, as they like to say, 'magical.' Reading seems to generate microproteins in their bloodstreams, and those eons give them that extra-juicy flavour."
-- Generation A by Douglas Coupland